Items where Author is "Chekima, Fatima"
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Chekima, Fatima and Wafa, Syed and Sulong, Rini (2018) The Impact of Celebrity Credibility on Purchase Intention of Cosmetic Products: The Moderating Role of Ethnocentrism. Asian Journal of Economics, Business and Accounting, 7 (1). pp. 1-10. ISSN 2456639X
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