Digital Entrepreneurship among Homemakers: Vlogging as a Path to Financial Independence in Vadodara, India

Homemakers constitute a significant segment of our society. In India, homemakers are solely accountable for domestic tasks. Her primary responsibility is to maintain the household. They exhibit dependency and lack self-assurance. Numerous homemakers desire to engage in employment and generate income; nevertheless, their household obligations hinder them from pursuing external career opportunities. Consequently, they are incapable of realizing their aspirations. Individuals of all ages, from toddlers to centenarians, and from affluent to impoverished, are digitally engaged. Video blogging is ubiquitous in our digital landscape. Today, some homemaker entrepreneurs have achieved success through vlogging. They run their families, earn money, and build a name and standing in society. The aims of this study were to gather background information on homemaker vlogger entrepreneurs, evaluate the types of vlogs produced by them, analyze their income from vlogging, assess their satisfaction levels as vlogger entrepreneurs, and identify the challenges encountered by homemakers throughout their entrepreneurial endeavors. The data was gathered using a schedule from 64 homemaker vlogger entrepreneurs in Vadodara City, Gujarat. Snowball sampling was employed to contact the women. The results indicated that 33 percent of homemakers create food vlogs, whereas merely 3.96 percent produce home decoration vlogs. Eighty-nine percent of housewife vloggers have produced vlogs for three years. 87.5 percent of homemakers utilized YouTube. The majority of the homemakers were earning more than 20,000 rupees monthly. Many homemaker vlogger entrepreneurs encountered difficulties at the outset of their endeavors, although they are now adeptly managing their vlogs. The majority expressed high satisfaction with their employment and earnings, resulting in increased confidence and financial independence. The study also identified a correlation between personal variables—age and educational qualifications of the respondents—and their engagement in vlogging in daily life.